I think Group 6’s poster is the most effective one to promote the black burger. Out of the six posters, Group 6’s one looks cool and the least “cartoon-ish”. The  solid black background and the font make the poster more stylish, and it would attract teenagers or young adults, since they are the target customers of the black burger. The poster also has the rest of the burger (the veg and the meat) placed in the middle and in a large-scale, this could also show the ingredients of the burger. Since the sauce of the burger is also in black colour, having it featured in the middle clearly could also tell the customers what is in between the bun. The slogan “Find The Bread Yourself Here in BurgerKing” does not mentioned the word “black” and it could create a sense of mystery, since people may not be able to image a black burger before they really visit the shop. And this could greatly attract viewers to find out why the bun disappeared. 

Overall, I like the simplicity of this poster. A black poster could be very eye-catching on the billboard.

 
 










[Source: http://i.americanapparel.net/flash/src/auto/2492/23470.jpg]

This is an American Apparel advertisement of a hooded jacket. This ad is controversial because of the
inappropriate use of sex to sell the product. 

The ad is an “illustration” of a young girl wearing the hooded jacket and a red panty, lying on the bed, to
sell the product. It shows that the hooded jacket product could be worn without any clothing underneath and that’s what the AA brand thinks is cool and stylish, they are trying to give a mirror effect to young consumers that they could look as sensual and sexy like the model if they wear this cotton hooded jacket. 

However, it does not appeal to my positive emotion but my negative emotion. The model poses on a bed with her
chest, stomach and legs bare. The girl looks very young and should not wear clothes in that way. To me, she doesn’t look sexy but silly and disgusting. 

The ads put much emphasis on sex rather than the clothing product. If it is an underwear product, I think it’s justifiable to use sex to sell the product; but this is a sporty cotton hooded jacket, it’s not necessary to use sex to sell it. Also, AA’s target customers are teenagers and young adults (in fact, they have kids wear as well), some of the young teenagers might not have a complete concept about sex and relationships, these ads would really affect their attitude towards sex. Imagine if a young girl who simply wants to buy a hooded jacket for PE lesson but end up seeing this ad on AA’s website.

 
 





 









[Source: http://the-sun.on.cc/cnt/news/20110714/photo/0714-00407-030b1.jpg]

This is a news photo of Hong Kong people throwing paper planes towards the Legislative Council during a protest. These paper planes are called “the public’s opinion”, however, throwing paper planes on the street could be considered as illegal dumping. The protesters challenged the government whether they consider the public’s opinion as garbage or not. 

Content
This photo features protestors, paper planes and the old Legislative Council Building.

Composition
This photo is imbalanced, while the bright colour building is on the left and the crowd are on the bottom part of the photo, and the dark sky on the top right corner.

Focus
The focus of the photo is on the flying paper planes and the protestors.

Angle and vantage point
The angle of the photo is from the bottom and right side of the photo towards the left side of the photo. 

Significance
This photo shows that the government is weak and disregard to the public’s opinion. The protestors are strong. The lighting is focused on the protestors and paper planes rather that the building. And the vantage point is on the crowd but not from the building. There are many protestors outside the building but no people in the building and the lights are quite dim, it represents that the government is cool and does not listen to the public, and the public are strong and they dislike the government. This photo also features the public-opinion-paper-planes, the planes are pointing towards the building and looks like attacking the building. And the Legislative Council building is very
old, it represents the government is very stubborn and not open to the citizens and new ideas.