I think Group 6’s poster is the most effective one to promote the black burger. Out of the six posters, Group 6’s one looks cool and the least “cartoon-ish”. The solid black background and the font make the poster more stylish, and it would attract teenagers or young adults, since they are the target customers of the black burger. The poster also has the rest of the burger (the veg and the meat) placed in the middle and in a large-scale, this could also show the ingredients of the burger. Since the sauce of the burger is also in black colour, having it featured in the middle clearly could also tell the customers what is in between the bun. The slogan “Find The Bread Yourself Here in BurgerKing” does not mentioned the word “black” and it could create a sense of mystery, since people may not be able to image a black burger before they really visit the shop. And this could greatly attract viewers to find out why the bun disappeared.
Overall, I like the simplicity of this poster. A black poster could be very eye-catching on the billboard.
This is a set of photos of different households in their 100 sq. ft. public housing apartment in Shek Kip Mei Estate. The photo essay was created by Michael Wolf. These are some of my favourite images of the collection.
This photo essay captures the different living environment of the same size apartment. We can see the stories and lifestlyes of each households. There are different family members, some of them are living alone, some are old couples, some of them are a family of three or four. They are in different age, like some are young school kids, some are just retired couples, but there are also 80 years old elderly. The people also have different facial expression, like smiling, or look bored.We can see the decoration of their apartments, the first photo shows a neat and tidy home, the second one shows a messy home and the last is a very empty home. The furnitures and other things in their home shows their habits, like whether they cook at home or like to watch TV or not.
This photo essay is saying that even though people lives in the same housing estate, and they have different living environment, but they have strong relationships. There are many memories in their apartment and in the community, and should not be damaged because of redevelopment.